For years we have discussed the key role colour plays in driving consumer emotions. Indoors we are seeing this expressed as gradients, colour blocking different layers of colour to create a positive and sensorial space. Â Outdoors, hyper-natural experiences such colourful installations with a positive message have become very popular to boost moods and harness the healing power of nature.
Whether it is through soothing pastel or mood boosting brights – how could you utilize the power of colour to engage with your customer? Â
