Colour is a powerful force in our lives, influencing our emotions, perceptions, and even our preferences. The colours we love and those we cannot stand are often deeply rooted in personal experiences, cultural influences, and even societal trends. In the ever-changing world of interior design, these preferences play a crucial role in shaping the aesthetic of our living spaces. Within this entry, we at Colour Insights will explore the "whys" behind the colours you love and hate and shed light on the dynamic nature of colour trends in 2023, hinting towards where they will shift in the future.
The Aesthetics of Colour
Just what does it mean to "be aesthetic?" The term itself is not new; in fact, it was added to the English language in the 1800s. Defined as “concerned with beauty or the appreciation of beauty,” it has since evolved to a curated understanding of style, involving elements such as images, moods, and most importantly, colours that make up how a person crafts their home atmosphere and look. Being aesthetic, especially on social media, has evolved about as a trend in recent years. Use of the word fits a wide umbrella of topics, including style, fashion, decor, and more. Often focused on specific colour pallets, many types of aesthetics have a unique element that separates them from the others.
It is important to recognize that colours have the unique ability to evoke emotions and create atmospheres. Understanding why we love or hate certain colours can help us make more informed choices when decorating our homes.
- Warmth and Comfort: Many people gravitate towards warm colours like soft yellows, warm oranges, and inviting reds because they evoke feelings of coziness and comfort. These colours can transform a space into a welcoming haven.
- Calm and Tranquility: On the other hand, cool colours such as serene blues, tranquil greens, and soothing purples are often beloved for their ability to create a sense of calm and relaxation, making them popular choices for bedrooms and bathrooms.
- Personal Associations: Our personal experiences and associations with colours play a significant role in our preferences. A colour that reminds you of a favorite childhood memory or a beloved travel destination can quickly become a favorite.
- Trends and Societal Shifts: Colour trends are not static; they evolve with society's changing tastes, technological advancements, and cultural shifts.
To give you a glimpse of the colours that are currently making waves in the interior design market for 2023, let's explore three trends that consumers either love or hate. All colours selected can be found within the ColourChic fandeck.
Biophilic Design - Embracing Nature Indoors
Colour Association: 068-6 Wild Garden
Why We Love It: Biophilic design is all about bringing the outdoors in, and what better way to do that than with nature-inspired colours like Moss Green? This trend has gained momentum in 2023 as people seek to reconnect with nature in their living spaces. Wild Garden, with its earthy and grounding qualities, creates a sense of serenity and well-being. It's a colour that resonates with those who appreciate the beauty of the natural world.
Why Some May Dislike It: Wild Garden is a refreshing departure from the stark white or gray interiors of recent years, not everyone may embrace the earthy tones. Some individuals prefer brighter, bolder colours that make a stronger statement in their living spaces.
Digital Minimalism - Simplified Living Spaces
Colour Association: OW-5-4 Elusive Dream
Why We Love It: In the age of information overload, many are turning to minimalist interiors that promote simplicity and tranquility. Elusive Dream, a serene and pure shade, embodies this trend perfectly. It provides a blank canvas for decluttered living spaces, allowing for clear thinking and reduced visual noise.
Why Some May Dislike It: While Elusive Dream promotes a sense of calm and clarity, it can be perceived as too clinical or sterile by those who prefer vibrant colours and a more eclectic design style. It's essential to strike a balance that suits your individual taste and lifestyle.
Nostalgia Revival - Bringing the Past into the Present
Colour Association: 095-6 Ring of Gold
Why We Love It: Nostalgia is a powerful force, and interior design is no exception. In 2023, there's a resurgence of interest in vintage aesthetics, with Ring of Gold taking center stage. This colour harks back to the groovy '70s, offering a warm and inviting vibe that appeals to those seeking a touch of nostalgia and character in their homes.
Why Some May Dislike It: While Ring of Gold has its charm, not everyone may appreciate the throwback to the '70s. Some may find it too bold or overwhelming for their taste, especially when used extensively in a room.
In the end, the colours we love and hate are a complex interplay of personal experiences, societal trends, and aesthetic preferences. Understanding the "whys" behind these choices can help us more confidently provide colour solutions to consumers. In this reflective exploration into colour trends for 2023 it is plain to see there is a diverse range of influences, from a desire to reconnect with nature to the nostalgia for bygone eras. Ultimately, the colours selected for your home should resonate with your unique personality and style, ensuring that you feel truly at home in your space.
For more on this topic and discussions like it, visit Colour Insights Blog for various trend and insightful topics. If interested in follow up to understanding the why behind loving or hating colour - we recommend checking out our past entry answering why all the fuss around colour and trends. Detailing answers to 'Does colour really matter that much?' and much more.
Lastly, it is that time of year again! A new trend year is approaching. Are you ready for it?
Join us November 2nd for either our English or Spanish speaking webinar. At Lorama Group, our Colour Insights team of experts forecasts to determine more than what will be popular in the world of colour. Delving into how colour will influence the tone and expression in which we will communicate in future.
We are excited and hopeful to (virtually) see you there!