As we begin to travel once again, consumers are shifting their priorities to sustainable travelling. As of 2022, 96% of travelers want their travel spending to make a positive impact on the world, which is leading to carbon neutrality pledges and full circle hospitality. What are some of the ways you can adjust with this market? For those in hospitality or travel and leisure sectors – small sustainable market changes may lead to significant increases in overall traffic.
Enhance your eco commitments and focus on long-term solutions that allow your clients to give back more than they take from the planet.
- Focus on creating sustainable guest experience by incorporating new bio-materials while cutting down on waste and CO2 emissions. Find out more about these materials in our blog post (Bio-Materials)
- Design spaces sensitive to the local environment and proactively rewild and nurture the delicate ecosystem.
Consumers have gotten wise to greenwashing, it’s time to make a measurable impact!
‘Greenwashing’ – Advocating pseudo-sustainability
Greenwashing is the façade or misleading impression of how environmentally sound a product or company truly is. Greenwashing as a term has become more popularized due to consumers desire to seek out authentic and transparent brands. When it comes to travel and sustainability, consumers who feel a company is practicing dubious initiatives are more than prepared to find an alternative source which will meet their values.
If interested in more details on consumer values, we suggest visiting our Modern Consumer webinar addressing the topic of values present within the scope of sustainability. This webinar and others are available in both Spanish and English. To find Consumidor Moderno and more, please visit our Events Library tab.Â
A few drivers and trends which align with Sustainable Travelling would be:
Transparency
Travellers are more than ever socially and environmentally conscious. Leading travellers to be pushed to explore regenerative and culturally sensitive travel.
+Value
After the impact of recent years, consumers are aiming to make the most of their post-pandemic travel experiences, bucket-list activities and bleisure (business-meets-leisure) lifestyles. As the saying goes, you only live once.
The Co Factor
From new ways to pay to hyper-customizable experiences. Travellers have access to new digital landscapes of experiences which may have otherwise been out of budget or otherwise unattainable.
Sustainability is no longer an add-on to the operations of a business. Brands must be sure to include it in their business priorities across industries. Lorama Group for instance has over 40 years experience supplying commercially cost-effective sustainable solutions by helping our customers thrive in highly competitive markets.
As we prepare for a greener tomorrow, have you considered ways your brand can take cues from adjacent industries? Our Colour Insights team is happy to help you develop these thoughts into colourful strategies.