Slow Life should not be considered a new lifestyle trend. Slow Life, has been recognized as a developing trend for several years now. As far back as 2016, we were seeing names such as; Leisure Living, Slow Living or Live Slow popping up among forecasts about parenting Generation Alpha and the pursuit of more authentic and thoughtful approaches to consumerism and business. Slow Life, for the 2023 market and landscape is driven by the need to take a step out of busy and intensive lifestyles; and work towards a slower, more sustainable and intentional lifestyle.
The resurgence and reinvigoration of the Slow Life story and forecast can find much of its roots and evolution from trends like 2020's Cottagecore and other 'simple' 'rural' life aesthetics.
If the last few years have shown us anything, it is that we have endured a great deal of emotional burnout. Having faced one uncertainty after another, adapting to a calmer day-to-day life will be essential for consumers in 2023. Whether this is sought after in big ways such as total lifestyle changes, i.e.; moving out of the city, growing your food, and putting physical and mental health before work and productivity. Or small ways such as; self-care regimes to heal and grow beyond our shared traumas.
As for the colours that support and can be found within this story palette...
One will find the presence of cold pastels and a rich dark. Cooler when compared to the warm bounce of 2020's Cottagecore, which is purposeful and designed so nature and botanicals take centre stage. Reminding us of what is truly important at the end of the day; our planet and our well-being.
This palette finds inspiration through nature and sustainable methods of a slower lifestyle. Beckoning consumers to answer the call of returning to their roots and lifestyles more in tune with nature. With the rise of hyper-digital colours, this palette is a way to ground ourselves back into nature and the physical world around us.
Colours such as; Terrace Garden. A low chroma, pale and sandy hue. Terrace Garden is a new arrival with an old-home feel. It provides a common, comforting, and nostalgic reference to our story of “Slow Life”. Navale is a low chroma-toned green possessing a soft freshness that is intended to support calmness and a natural environment. Moonlight Orchid, a restorative and natural hue. This pale lilac invites us to start anew. Undersea Garden, is an alluring blue-green hue that draws one in and is not shy or subdued in its approach. Dive deep and be enveloped by bolder possibilities with this hue.
Interested in how you or your staff can be confident colour leaders? Establish a competitive edge in your market with any of our training modules. To transform how you see colour and its impact, connect with a Colour Insights representative today to learn more about our "Looking Ahead: Trends" training module.