Time to learn more about Romantic Blue &
the significance it will have in the coming year.
Selecting Romantic Blue as the Colour of the Year for 2024 marked a departure from our traditional process at Colour Insights. Unlike previous years, where our team engaged in lengthy discussions and evaluations of hundreds of possibilities, the choice of Romantic Blue emerged as a clear and undeniable pathway. This intriguing blue tone distinguished itself from the array of options, standing out with its captivating allure. The undeniable clarity and tranquility embodied by Romantic Blue left little room for doubt regarding its significance in shaping the colour landscape of 2024. Although, if you do doubt us, we suggest having a read over our recent blog entry, "The why behind the colours you love & hate." When forecasting colours, it's crucial to recognize that the emphasis is on direction rather than our emotional investment. While certain hues may always be cherished, true trends emerge from the nuanced interplay of various factors.
Speaking of what's trending...
Romantic Blue soft mid tone blue balances modern and heritage influences. Reminiscent of open skies, Romantic Blue will dominate 2024 as consumers seek themes of stability, slowed-down lifestyles and finding balance. For decades, blue colours have dominated popularity surveys when consumers are asked - what is your favourite colour? It is for this, and many reasons that Romantic Blue will easily appeal to various demographics. Continuing the trend of consumers desiring a sense of stability and practicality, we have long since moved forward from uncertainty but the echoes remain in our spaces.
Romantic Blue takes up the place of importance by providing consumers a surreal and escapist outlet. As basking in spaces decorated with this unique blue feels as if one is transported observers to another world, whether that place is known or otherworldly is up to interpretation.
Romantic Blue leads us into 2024 feeling relaxed, soothed and freed.
To find out more about this hue and the whole 2024 palette, please follow us on Instagram @colour.insights for updates. Colour Of The Year recorded sessions in both English and Spanish will be made available at a later date for any who were unable to attend.