Colour Insights' final colour story for 2023 is Uplift. This story embodies the unapologetic attitude adopted by many consumers after the events of recent years. These individuals have moved beyond traditional values of identifying one's self and worth based on a job title or education. Taking action instead to transform these structures into something modern, empowering, and uplifting. The question "Are You Living to Work or Working to Live?" is a simple one to answer in the scope of this forecast. These consumers are choosing to work to live, meaning there will be a shift in priorities where play, leisure and most importantly self-improvement take priority.
Self-love and confidence are not new to the world of forecasting, however, where 2023's Uplift is different than previous variations of this trend is the human factor. The emphasis is on the individual and lifestyle; surpassing the demands of productivity and monetization. Stepping away from the 'hustle' culture of past decades. Hobbies can be done for pleasure and enjoyment as the pressure to constantly be working fades.
Uplift as a story and trend direction is the reminder to hold yourself high, be proud and confident with who you are, and value yourself beyond your profitability.
As for the colours that support and can be found within this story palette...
For the most part, the palette is made up of contemporary bright colours that take a step away from traditionalism. Removing past associations or 'traditional' influences on colour is a part of a wider scope in which consumers reflect on certain colours.
Colours such as; Memoir Gold. A familiar warm and golden yellow. Reminiscent of timelessness, metallic finishings and warm amber surroundings. It transports us to a nostalgic and ideal past. Adam’s Apple is a fresh and impactful colour. With its contemporary quality, it can easily appeal to younger markets but is similar in tone to popular greens of the 1930s for that added multigenerational appeal. Spring Cosmos, is a stimulating high chroma red that taps into encouraging individuals to be confidently and loudly expressing one's self. Portia, another statement-making hue. This high-energy pink will resonate with consumers seeking creative outlets to infuse their homes with both natural and digital elements, especially when it comes to home décor.
Interested in how you or your staff can be confident colour leaders? Establish a competitive edge in your market with any of our training modules. To transform how you see colour and its impact, connect with a Colour Insights representative today to learn more about our "Looking Ahead: Trends" training module.