As we look forward to in-person events this year, e-sports are at the forefront. During this last couple of years, the industry has had explosive growth leading to a demand for these events, especially as the gaming sector grows.
This growth has shifted the hospitality industry and is looking to cater to e-sports enthusiasts and gamers. Travel providers are now locking in sponsorship deals with teams to improve their visibility online and off. New hotels include facilities to help gamers keep playing while away from home, from the comfort of their rooms or dedicated e-zone spaces with all the equipment provided. We have even seen Atari enter the market with plans to open several gaming-theme hotels worldwide, creating an immersive experience for guests.
How can your brand embrace the rise of e-sports?
