Humanities most recent mark on history could be summed up in one word - consumption. We as a society have spent the last few decades consuming information and technology at an exponential rate. Clearly an insatiable appetite with no end in sight, however, this mass growth and desire to consume also has another side. We have dove so deeply into a virtual, shiny and tech existence that humanity as a society is craving real. Whether that be the feeling of real and physical things or real emotions. 'Realness' excites and mentally stimulates us. This resurgence for real leads us to wanting things that provide unique and raw experiences. Colour clashing as an aesthetic is notable for this colour and trend as it demands a reaction and emotional response from the viewer.
In 2021, Raspberry Ice will be a key colour for Europe setting the mood of any room.