In a world where the lines between the tangible and the fantastical are increasingly blurred, our first collection, 2024's Mixed Reality, explores the convergence of real-world familiarity with otherworldly unknowns. Drawing inspiration from the 1960s space race obsession that permeated various aspects of design, fashion, and more, we now witness a similar blurring between the real and the virtual, thanks to the boundless possibilities of technology and imagination.
The three key themes that signal this transformative journey into Mixed Reality are Neo Creatives, Digital Escapism, and Fluid State. Neo Creatives, bold designers breaking conventions, collaborate with consumers to redefine home furnishings. Digital Escapism responds to the mundane in real life by offering broader ranges of entertainment, capturing loyalty through immersive experiences. Fluid State acknowledges the pervasive influence of technology in our lives, prompting businesses to consider harnessing this tool for better connectivity.
As for the colours that support and can be found within this story palette...
- Peaceful Princess: A low chroma, bright, and holographic pinkish purple symbolizing digital purification, offering a clean and clear impression in the mixed reality landscape.
- Summer By The Sea: A deep blue hue that grounds our thoughts, fostering concentration amid the overwhelming influx of content in the digital realm.
- Seaside Vista: A blue-green shade, Serenity, catering to the digital escapists, inviting them to leap into filtered mixed realities with hyper-chroma hues that optimize and enhance their digital experience.
- Gathering Moss: This restorative shade brings a sense of calm and tranquility, blurring the lines between the digital and the physical, contributing to a harmonious and serene environment.
With the Mixed Reality palette, we embrace the idea that creativity knows no boundaries. The metaverse, digital landscapes, and mixed realities transcend borders, offering limitless possibilities for imagination and expression. While there are no regional key colours, the entire palette encapsulates the essence of a borderless, interconnected world where innovation and imagination have no limitations. Welcome to the boundless inspiration of Mixed Reality.
Interested in how you or your staff can be confident colour leaders? Establish a competitive edge in your market with any of our training modules. To transform how you see colour and its impact, connect with a Colour Insights representative today to learn more about our "Looking Ahead: Trends" training module.