Whenever you go through hardships, you tend to look towards friends and family for advice. 2023's driving trend of Community recognizes that as individuals we are exhausted from the emotional tsunami of 2020 to 2022. However, we are not without a beckon of hope. The strength to rebuild and heal can be found within those around us, and in 2023 we see that taking the form of community relationships. Lifestyles are evolving into working with our neighbours and loved ones, to create intentional connections that improve sustainability in our physical and emotional surroundings.
When it comes to applying this trend as a brand, the importance lies in building and maintaining meaningful relationships with consumers. Now that the world, for the most part, has stepped out of social isolation and misinformation consumers are left feeling sceptical and uncertain. A brand must stand out from the rest to foster loyalty and growth. Imagine your brand looking beyond pricing to win customers, and instead utilizing your community to fuel excitement and emotional investment.
2023's Community will drive and transform the consumer landscape in many ways. Understanding the language of your brand's community will be the key to success. While outside of the business whelm, the influence of this trend can be summed up in one phrase, "time well spent." These communities are interested in the beauty of helping those around them and discovering the people who become their pillars of support.
The colours that can be found and support this story palette...
Many of these colours offer complexity within them. Some dark and moody, others the bridge between two hues, and some bold and pure. All of these traits were considered and determined to appropriately reflect the complexity of family, both blood and found, and community.
Colours such as; North Atlantic Blue. A bold, jewel-like blue with a hint of red, it emerges to add extravagance and grandeur to the palette. Country Garden, a medium red-orange, this brightly optimistic hue stands for positive communication and connection. Rosewood, a low chroma reddish brown, represents self-indulgence and satisfaction which can be found in all types of celebrations. Kentucky Blue Grass, this near midnight green is a complex hue which could appear dark or gloomy but because of the brightly coloured Country Garden, Kentucky Blue Grass appears to be more lifted from the shadows.
To find out more about the whole 2023 palette, please follow us on Instagram @colour.insights for updates. Colour Of The Year recorded sessions in both English and Spanish are available to watch in the Colour Insights Library.